What are various types of keywords?

Whenever you read an article about search engine optimization you must come across the word keywords. Sometime you read it in plural and sometime with different tag words. To use the keywords in post in the best possible way first you have to be clear about this term and also about its related terms. Therefore it is necessary to know what the types of keywords are. The research I have done so far on this topic I came across the following terms related to keywords.

  • Single word keywords
  • Multiple words Keywords
  • Keyword phrases
  • Long-tail keywords
  • Keyword spin

Single word keywords

Single word keyword means just one word that internet users write in search engine window to get their required information. If someone doesn’t know anything about blogging he would write “blogging” and would get thousands of search results. Single word keywords are usually so vague but are the most highly searched. If you write “money” in Google Keyword Tool you would get millions of number of searches per month. You cannot attract traffic by using one-word keyword in your post even if you use it for the maximum possible time. There are thousands and thousands contents already available on internet that covers one-word keyword. Therefore you cannot come on the top of the search engine result pages (SERP) and readers will not click on your content because you are not visible to them. Usually users just see the first page of search engine results and get their required information from there.

Multiple words keywords

These are more than one-word terms that actually reflect how internet users are searching about a specific topic. For example if internet users want to know who are the ten riches persons in the world they would write in the search window “top 10 richest persons of the world” or “top 10 richest of the world” or “10 most richest persons in the world”. This is actually a phrase but it is called keywords and we say it in plural terms just to get clear that it is not single word.

Keyword phrases

Keyword phrases are coined to narrow the range of query. Range of query means if you want to know the top ten richest persons in the world in 2013 you would just add the year after your keywords. In this way you would get the list of the ten riches persons of the world in 2013. If want to know about latest fashion trends you have to limit your query by putting of which region you want to know. So you would just write the name of region, country or area and would get to know the fashion trends of that area; for example “latest fashion trends in central Europe”. Here you can further be exact by writing “latest women fashion trends in central Europe”. In this way you can narrow your search by writing more and more exact words to know the specific information you want to get.

Long-tail keywords

Usually experienced internet users use long-tail keywords. These are so exact that you can instantly find the most relevant information you want to get. If you want to know the natural disasters that brought much destruction in America in previous ten years, you have to first coin a lengthy phrase like “list of the most destructive natural disasters in America in 10 years”. You would get the exact information through this long-tail keyword. If more and more people would write the same long-tail keyword in search engine window it would become a highly searched keyword and for your clarity you can say it a long-tail keyword.

Keyword spin

This you can make just by shuffling the words of your keyword. Writers do this just to avoid repetition of a specific keyword. They just rearrange the order of words without losing its meaning. If keyword is “harms of obesity” you can spin it as “obesity harms”, “effects of obesity”, “hazards of obesity”, or “negative impact of obesity” etc. It just ups to you how much vocabulary you have to take the advantage of keyword spin. But you should not use difficult world to take this benefit.

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Team Editorial

Team Editorial posts contents on this blog under the leadership of Edson Hale who is a pro blogger and widely acclaimed motivation consultant with twenty years experience of perception management on various issues of professional and personal development.

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